Матрица бизнес-сегментов Business segment matrix

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In the business segment matrix, the various markets in which a company is active are shown in an overview and their significance for the success of the company is shown in visual terms. Each market is described by the product or service offered and the customer group that the offer addresses. Products and services (objects of the Product/Service type) are placed in the cells of the first column of the business segment matrix.

Источникhttps://docs.aris.com/latest/yaa-method-guide/en/Method-Manual.pdf