Ландшафт клиентских путей Customer journey landscape

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The Customer journey landscape model enables the description of the customer lifecycle including the individual customer lifecycle stages and customer journeys. The model can be used either to model the customer lifecycle stages only and assign customer journeys to these, or to depict both the customer lifecycle stages and the corresponding customer journeys in one model. Figure 175: Customer journey landscape If using the top-down approach, you would start with the customer journey landscape, which provides a clear overview of all customer lifecycle stages and their associated customer journ…

Источникhttps://docs.aris.com/latest/yaa-method-guide/en/Method-Manual.pdf